Original title: 50 states and regions announced that the anti-monopoly investigation of Google September 9, including the 50 states and regions, including Texas, officially announced the anti-monopoly investigation of Google.
For nearly a period of time, dozens of local governments have initiated anti-monopoly investigations including Facebook, Google, etc. Public opinion analysis believes that the new round of anti-monopoly waves not only make these Silicon Valley Technologies have stressed, but also increased concerns about these major technical companies may harm competition. Anti-monopoly set off a new wave for this anti-monopoly survey, Texas General Prosecutor, said that Google "controlled all aspects of Internet advertising and Internet search." He said that the initial focus of the investigation is online advertising. According to the data of EMARKETER in the electronic market, Google is the leader in this area, with more than $ 48 billion this year.
The speakers from Texas, Louisiana, Nebraska and Columbia proposed a series of issues worthy of concern, including Google Treatment and Sorting Search Results and User Personal Information Protection Problems. General Utah True Prosecutor Xiao En Rays said, "As long as it is a fair doing things, it has nothing wrong with the leader."
He said that although there is "innocence assumption" in the investigation, the complaints of Google "are everywhere."
Parkston also said that it is only a survey now, not prosecution.
For this survey, Google has not been collected.
Shortly on September 6th, the 8 states and the Columbia Sector launched an anti-monopoly investigation on the Facebook.
The states participating in this survey include New York, Colorado, Florida, Eaohua, Nebraska, North Carolina, Ohio and Tennessee.
The leader of this survey, the True Prosecutor General, New York, said in a statement, "We will use all surveys to investigate whether the action of the Facebook is endangering consumer data, damaging the interests of consumers or increases Advertising price ". The Facebook responded in a statement that "constructively" cooperates with this survey.
Will Castebury, Vice President of Facebook Responsible for Prefecture and Local Policy, "We welcome the dialogue with decision makers". " According to reports, the US government has been actively promoting the review of large-scale technology companies, Tennessee, Nebraska and Louisiana are rushing in front. Tennessee General Herbert Srestley has said early in June, and the "structural change of the government" is very necessary "early in June. True Procuratorate General of Louisiana also criticized Google to control online advertising, saying that it has the ability to publish advertisers less easily using other platforms, and reduce their efficiency.
He said: "Google is choosing who will lose, because this system is beneficial to them." The survey of the state governments strengthened the policy of decision makers to hurt the competition for Silicon Valley. According to reports, some state governments have oppressed the anti-monopoly of the US Department of Justice, and discuss the monopoly problem of large-scale technology companies. Dellahim said in August that they are coordinated with the state government. Silicon Valley Enterprise Pressure is increased, and the new wave of anti-monopoly investigations in the US state government has increased the increasing review pressure of Silicon Valley Technology.
Previously, the US Congress and the Ministry of Justice successively launched a survey and assessment of the monopoly of large-scale technology companies. In June, the US Congress House Judicial Committee launched a comprehensive anti-monopoly survey of "from top to bottom", involving major technical companies such as Amazon, Apple, Facebook and Google.
In July, the US Department of Justice also launched an anti-monopoly assessment of large-scale technology companies.
On September 6th, Google confirmed that the document received from the Ministry of Justice requested related records.
On September 3, the Senate Judicial Committee Anti-monopoly Subcommittee announced that he will hold a hearing on the monopoly of technical enterprises, focusing on enterprise mergers and acquisitions such as Facebook and Google.
The chairman of the committee, the Republican Senator Mike Li said in a statement that technology companies usually use the acquisition of improvement competition, but this "also has the risk of challenging its leading position in the future."
Public opinion believes that with the development of the survey, other technologies will also be pulled in soon, whether as the objectives of other surveys or as witnesses. According to sources, cases based on multiple defendants based on different (damage) demands will double. Prior to this, the Facebook had encountered a series of impact.
In July, the US Federal Trade Board fined $ 5 billion in his face. After the declaration of $ 5 billion, the US Federal Trade Commission also announced a separate anti-monopoly survey of Facebook. Facebook is also depressed in other series of lawsuits that have nothing to do with anti-monopoly, including Washington, DC Prosecutor’s investigation of "Cambridge Analysis" scandal, Illinois’s face identification data collection case and California trial of 30 million in 2018 User account data is leaked, etc.
Now, Facebook has also been submitted to the various parties in the 2020 currency "Libra".
On September 4, Google and Youku agreed to pay for the US dollars to solve a lawsuit caused by illegal tracking video viewers. The lawsuit says that Google and Youku pass the information of the video viewer to send "directional advertising" to them. The White House is also in pressure to the large technology company, and threats will investigate their objection to the prejudice of the conservative, including Facebook and Twitter. On July 11, many of the most controversial conservative authorities gathered in the White House and discussed social media suppressed conservative speech.
Since 2016, the review of social media has always been the topic of people’s intense debate. At that time, the conservatives began to accuse the social media platform to limit their views in unfair way.
After the election is over, this argument has not stopped.
Trump also continues to increase the criticism of these social media. He said that these companies review the conservative sounds and hold a prejudice.
He also pushed before July 11, "Today, the White House will hold a grand and very important social media summit" "" Without social media, I will become a US president (maybe)! "Google, Facebooks and twitched repeatedly denied the allegations of political reviews.
However, some public opinion believe that these companies have the final issue of their respective platforms, which undoubtedly opens a door to the review institution.
The prospects of the investigation have to be observed, and the views of all parties are different from those of these surveys. Some public opinion believes that all kinds of surveys are being carried out, which may make these Silicon Valley Technologies face the legal situation that Microsoft caught in Microsoft 20 years, and even leads to the company’s split.
Many 2020 Democratic presidential election also issued a similar appeal. Studies have shown that basic business models of these large technology companies are being threatened.
CEO of the CEO of the new company Ethyca, a new company, said that these companies are considered leading sheep in various industries, and the compliance is not optional, better data behavior and operation to business growth. And safety operations are increasingly important. However, Daniel Avis, an analyst at Verde Bush Securities at Los Angeles, believes that the possibility of finalizing these companies is not large. He said that the possible results is "there is no damage to the rules". Of course, there will be some fine punishment in some worst cases.
Avis said that it is necessary to "very difficult" against these major technology companies. According to the relevant data of EMARKETER of the electronic market, the US advertising overhead of this year reached 129.3 billion US dollars, Google is expected to occupy 37%, and his face accounts for about 22%, while Amazon’s accounting will increase from 7% in 2018 to 9%.
Avis said that it is difficult for these companies "too much and must be split". He said that splitting company is because they are "very big", if they do not modify existing antitrust, they will fail.
However, the current anti-monopoly law does not involve the situation of the company’s business, if so, the Wal-Mart Supermarket has been split as early as decades ago.
However, for managers, this is not just a problem of market share. James said in a statement, "Even the largest social media platform in the world must comply with laws and respect consumers." (Editor: Song Xin Rui, Zhao Guangxia) Sharing let more people see recommendation reading.